✈️ Viral Content Playbook

Welcome to First Class Founders, your favorite destination to learn proven strategies to grow your mindset, audience, and business.

Before we begin… a quick word from our sponsor.

What does it really take to go viral on social media?

Today, we are sitting down with none other than Michelle Thames (@michellelthames). She's a big deal in the marketing world, having worked with some major players like Toyota, Subway, and Lenovo. Michelle's expertise has helped these giants make some serious waves in the digital world.

Today, you’ll learn:

• 📈 How to Go Viral

• 👥 Power of Quality Followers

• 💻 Personal Brand vs. Business Brand

• 🏆 Master the Art of Emotional Marketing Techniques

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Marketing Strategies: "I believe all marketing is the same across the board for all businesses. Right? Where it really comes into play is your specific niche and your specific target audience. Definitely, both ways of doing business, product based, service based, are successful, well, but it I think it really boils down to what platforms you're using." — Michelle Thames (06:22)

Social Media and CEOs: "You should share things, maybe you smell a new fragrance that, you know, you're putting in your product or you went to a trade show and you're trying to get new materials, things like that a CEO would be doing that people would be interested in. You never know what will relate with people." — Michelle Thames (30:30)

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

• From Broke to Nearly $50m in Revenue: Lessons from Sarah Moore on Not Letting Fear Dictate Your Fate

• A Data-Driven Look at the Rise of AI

• The First Thing You Learn in Skateboarding is How to Fall

• The 10-Year “Overnight” Success Story of Casetext

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

💺 Jetsetter of the Week

The Future Party is a newsletter from a media brand creating content for creative professionals at the intersection of business and culture.

Here's the pitch:

"Curious how the business of culture is shaping up? Spot emerging trends with TheFutureParty. Every morning, they deliver insights into the entertainment, media, and tech news of today so you can ride those cultural waves and create ripples of change. Join 200k+ driven professionals and connect with a community that is both diverse and inclusive."

You can subscribe here for free.

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1. Join First Class Founders Membership:

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2. Get In Front of My Audience:

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3. Work with Me:

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💬 Final Word

Hey all, it’s Thanksgiving tomorrow!

I’m so grateful to have connected with many of you on a personal level.

I started sharing my journey online a year ago, and I can’t imagine what my life would be like without you all.

Thank you so much!

Hope you enjoy your Thanksgiving with family and friends!

Yong-Soo Chung — Serial Entrepreneur, Podcaster