Welcome to First Class Founders, your favorite destination to learn proven strategies to grow your mindset, audience, and business.

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💸 Unlock Hidden Profits Using Relational Capital

This week, I had the privilege of interviewing one of my greatest mentors: Jay Abraham.

Jay is the highest-paid marketing consultant in the world. He works with folks like Tony Robbins. The man is a legend.

Today, I sit down with Jay to discuss the concept of Relational Capital, one of the most powerful, yet misunderstood concepts in business. Abraham shares anecdotes and real-world examples of creative partnerships where both parties benefited mutually without exchanging any money.

Today, you’ll learn:

• 💻 The 8 Different Types of Deals

• 💰 How to Pitch to Potential Partners

• 📈 How to Leverage Relational Capital

• 📱 Why Relational Capital is Underrated

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

The Power of Endorsement: "When somebody has a hard-won credibility or trust with a target audience that you also want to reach, rather than going to the outside market and speculating money on advertising, if you can first find out who already has the relationship with that audience, who's already gone through all the credibility building. You can get the benefit of all of that accrued to you instantaneously for nothing and only pay for results." — Jay Abraham (06:58)

Leveraging External Resources: "You're using everybody else's relationships with their audience, their distribution channels, their databases, their brand association, their salesforces, their retailers, their distributors, their assets, and you can get access to millions, tens of millions, hundreds of millions of dollars for no investment or risk." — Jay Abraham (14:24)

This episode is not to be missed!

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

• Book I’m Reading Now

• 11 Biggest Takeaways Meeting Tony Robbins (Shaan Puri)

• How to Go From Broke to Billionaire (Dan Martell)

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

💺 Jetsetter of the Week

Scott D. Clary's Newsletter is a newsletter for entrepreneurs, investors, and professionals. It breaks down the latest market trends, keeps tabs on investment movements, and shares practical insights you can use. It's full of easy-to-understand information to help you make better decisions.

Here's the pitch:

"Join 310,000+ readers, discussing mental models, performance, business and entrepreneurship."

You can subscribe here for free.

✈️ Travel Further With Me

Here are 3 ways I can help you:

1. Join First Class Founders Membership:

   • Early access to new episodes each week

   • Uncut extended guest interviews that never aired

   • Private ad-free podcast with bonus content each week

2. Get In Front of My Audience:

   • 25k+ Twitter followers

   • 12k+ Podcast subscribers

   • 13,000+ Newsletter subscribers

3. Work with Me:

   • Broader strategies on a particular topic

   • Dig deeper into specific tactics on a topic

💬 Final Word

I was interviewed by my friend Jake Richards on his new podcast, Salary to CEO. He did an amazing job covering a wealth of topics around Personal HoldCo including:

• The Personal Holding Company Philosophy

• Why solopreneurship is a bad idea and what to do instead

• How to turn your business cost centers into profit centers

• How to spot and ride emerging macro trends to launch businesses

• Credit card cashback strategy

So if you’re into PHC, check it out here.

Enjoy!

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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