✈️ How to Unlock Hidden Profits

Inside: How to Leverage Relational Capital with Jay Abraham

Author

Yong-Soo Chung
January 24, 2024

First-time traveler? Welcome aboard, Jetsetter! 👋🏼

Before we take-off, there’s one thing you should do:

Join 12,000+ entrepreneurs by subscribing here.

Welcome to First Class Founders, your favorite destination to learn proven strategies to grow your mindset, audience, and business.

Before we begin… a quick word from our sponsor.

📢 Sponsor: Spotted By Humphrey

Jetsetters, I’ve mentioned my French bulldog, Humphrey before. But did you know he has his own boutique shop?

Introducing Spotted by Humphrey, Humphrey’s very own shop. It’s filled with the latest Humphrey-approved adorable dog toys, trendy accessories, and pawsome deals! (Wait, did I just say "pawsome"? Yup, I did.)

So, next time you're up late browsing with your pup snoozing beside you, wander on over and pamper your fur-baby with the perfect gift.

If you have a dog, sniff out the DEAL$ and wag-worthy finds at Spotted by Humphrey.

Use code FIRSTCLASS15 to get 15% off your next order. 🐾

💸 Unlock Hidden Profits Using Relational Capital

This week, I had the privilege of interviewing one of my greatest mentors: Jay Abraham.

Jay is the highest-paid marketing consultant in the world. He works with folks like Tony Robbins. The man is a legend.

Today, I sit down with Jay to discuss the concept of Relational Capital, one of the most powerful, yet misunderstood concepts in business. Abraham shares anecdotes and real-world examples of creative partnerships where both parties benefited mutually without exchanging any money.

Today, you’ll learn:

  • 💻 The 8 Different Types of Deals

  • 💰 How to Pitch to Potential Partners

  • 📈 How to Leverage Relational Capital

  • 📱 Why Relational Capital is Underrated

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

The Power of Endorsement: "When somebody has a hard-won credibility or trust with a target audience that you also want to reach, rather than going to the outside market and speculating money on advertising, if you can first find out who already has the relationship with that audience, who's already gone through all the credibility building. You can get the benefit of all of that accrued to you instantaneously for nothing and only pay for results." — Jay Abraham (06:58)

Leveraging External Resources: "You're using everybody else's relationships with their audience, their distribution channels, their databases, their brand association, their salesforces, their retailers, their distributors, their assets, and you can get access to millions, tens of millions, hundreds of millions of dollars for no investment or risk." — Jay Abraham (14:24)

This episode is not to be missed!

📢 Sponsor: YOUR BRAND

See what I did there? We’re ramping up our sponsorship slots for 2024.

We have an engaged B2B audience of 13,000+ founders, creators, SMB owners, and digital entrepreneurs with 52% opens, 5% click throughs.

Past sponsors include: Riverside, Castmagic, Swell, Athyna, Portless, and Chargeflow.

One sponsorship slot has already been claimed until October 2024.

This is your chance to work with us.

Details can be found here.

✈️ First Time Listener? Here’s What You Missed…

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

Newsletter:

  • Subscribers: 12,141

  • Open Rate: 52.16%

  • Click Rate: 3.19%

👍🏻 Recommendation: Thinking of starting a newsletter? I use and recommend Beehiiv with powerful features like boosts, recommendations, segmentations, automations, and detailed subscriber metrics.

Podcast:

  • 90-Day Downloads: 7,528

  • 30-Day Downloads: 2,416

  • 7-Day Downloads: 438

👍🏻 Recommendation: Are you looking for a world-class podcast producer? My amazing producer is looking for new clients. He’s the best I’ve ever worked – I recommend him 100%. Hit ‘reply’ to this email if you want an intro!

📢 Sponsor: Audience Builder X

All right, everyone… listen up!

Building my own audience has been the single most important thing I’ve done this year. It’s how I find talent, source clients, interview world-class founders, and more.

I’m teaming up with my good friend Tanmay to launch a Ghostwriting Service specializing on X (or Twitter) to help you grow your audience.

This is for busy Founders, CEOs, or Executives looking to build a loyal audience.

Price is $3k / month.

Interested? Just hit reply and let me know.

💺 Jetsetter of the Week

Scott D. Clary's Newsletter is a newsletter for entrepreneurs, investors, and professionals. It breaks down the latest market trends, keeps tabs on investment movements, and shares practical insights you can use. It's full of easy-to-understand information to help you make better decisions.

Here's the pitch:

"Join 310,000+ readers, discussing mental models, performance, business and entrepreneurship."

You can subscribe here for free.

✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

    • Early access to new episodes each week

    • Uncut extended guest interviews that never aired

    • Private ad-free podcast with bonus content each week

  2. Get In Front of My Audience:

    • 25k+ Twitter followers

    • 12k+ Podcast subscribers

    • 13,000+ Newsletter subscribers

  3. Work with Me:

    • Broader strategies on a particular topic

    • Dig deeper into specific tactics on a topic

💬 Final Word

I was interviewed by my friend Jake Richards on his new podcast, Salary to CEO. He did an amazing job covering a wealth of topics around Personal HoldCo including:

  • The Personal Holding Company Philosophy

  • Why solopreneurship is a bad idea and what to do instead

  • How to turn your business cost centers into profit centers

  • How to spot and ride emerging macro trends to launch businesses

  • Credit card cashback strategy

So if you’re into PHC, check it out here.

Enjoy!

Yong-Soo Chung — Serial Entrepreneur, Podcaster

‏‏‎

P.S. How did you like today's newsletter?

Login or Subscribe to participate in polls.

Get business/tech news just with graphics

We explain the latest business, finance, and tech news with visuals and data. 📊

All in one free newsletter that takes < 5 minutes to read. 🗞

Save time and become more informed today.👇

Reply

or to participate.