✈️ Revealed: My Content Workflow 🔄

Welcome to First Class Founders, your favorite destination to learn the best growth tactics for founders & creators one week at a time.

Here's what we've got for you on today's flight:

• 🏎 Arvid Kahl's Content Engine

• 🧱 Content Pieces as Lego Blocks

• 🔁 My Content Workflow Revealed

• 💻 Using ChatGPT for Content Generation

• 🍊 How to Squeeze More Juice Out of Your Content

Put your seat belt on — we're taking off!

✈️ Episode Itinerary

Today, I'm beyond thrilled. Why?

Because I sat down with Arvid Kahl for my latest First Class Founders interview.

Arvid is a prolific creator, amassing over 100k followers on Twitter after selling his SaaS startup. Today, Arvid shares insights about selling his SaaS business and his current content strategy, which he seems to be slowly building into another successful business venture, this time as a creator.

On this episode, we touch upon a wide range of topics such as the shift in the economic mindset that comes with selling a business for a large sum, Arvid's content strategy, which Arvid sums up as, "adding tiny things that already fit into the existing system."

We discuss how his small weekly blog grew rapidly and acquired a massive following, how he deploys the same content to four separate content delivery mechanisms all-at-once.

And finally, we discuss how Arvid uses AI as a writing buddy to augment his content tasks.

Let's dive in...

Life-Changing Wisdom with Arvid Kahl: From Selling a SaaS Business to Becoming a Creator

In this episode, you'll learn:

• Bootstrapping Feedback Panda to $55k in MRR (2:13)

• Selling Feedback Panda for "Life Changing Amount" of Money (5:12)

• How Selling Feedback Panda Changed His Approach to Work (7:23)

• How Arvid Started Writing Online (8:58)

• Why Arvid Backdated His Content on His Blog (10:00)

• How Arvid Boosted His Credibility Online (12:13)

• How Arvid Started His Newsletter (15:33)

• Why Having a Regular Cadence For Your Newsletter is Important (16:40)

• How Arvid Launched His Podcast (18:33)

• Arvid's Process for Content Distribution (19:00)

• How Arvid's New Podcast Format Accelerated His Podcast Growth (22:17)

• How Arvid Sources New Content Ideas (23:00)

• Arvid' Most Popular Podcast Episodes and Why (24:25)

• How Arvid Uses ChatGPT and Artificial Intelligence (26:26)

🥨 Growth Snack of the Week:

In-flight service time! Here, I share bite-sized growth snacks (read: hacks) building my audience for First Class Founders.

Snacks are meant to be tried and shared. If you do try them, please tag me on Twitter and let me know what you think!

How to Get More Out of Your Content:

Remember when you were a little kid making freshly squeezed orange juice?

What was the number one rule? Squeeze every last drop.

Yeah, those were the good ol' days.

My conversation with Arvid (listen to today's episode!) got me thinking about my OWN content workflow system.

For the past month, I've developed a new content workflow system to help increase the value of each piece of content. Today, I am revealing my entire content workflow system, which I have never revealed publicly before.

The key here is that you want to maximize the value of each piece of content (or idea) that you publish. Everyone should squeeze more juice out of your content.

Squeezing more juice out of your content. What does this even mean?

Let me explain. We've all heard of re-purposing content. You post your content on one platform (like Twitter), then re-use that same content to cross-post it to LinkedIn, Instagram, wherever you're building your audience.

But, you can go one step further, and that's what I'm going to show you today.

My content engine starts with Twitter and more specifically, Threads.

When I write a Thread, I break down each idea from the Thread into single Tweets, which I will Tweet later.

Then, not only do I re-post the Thread to LinkedIn as a carousel post, the Thread gets expanded into full-length podcast episodes. How?

I'll show you, step by step:

This Thread was published on January 27th. After being posted, I worked with my podcast producer to script not just one, but two, podcast episodes.

We decided to break up this Thread into two episodes:

1st episode: Newsletter Success Launch Plan: 4 Effective Strategies to Kickstart Your Newsletter

2nd episode: Grow Your Newsletter Fast: Secrets to Skyrocketing Your Subscribers

I bet you $100 that if you DIDN'T know that we re-purposed this from a Twitter Thread, you would never have guessed that BOTH of these episodes came from the same Twitter Thread. Why is that?

Well, we didn't just re-purpose by re-posting the exact same content on other mediums. We took ideas from that original Thread and made them into TWO standalone pieces of content.

That brings us to our first lesson:

Our friend Arvid Kahl squeezes his content juice a little differently, but the concept is still the same:

He writes a blog post, which becomes his newsletter.

Then, he uses his newsletter as a script for his podcast.

While he reads the script for his podcast, he records it as a video to post on his YouTube channel.

Arvid effectively uses one piece of content and publishes it across all of his channels.

You can listen to the entire episode here.

Now, let's get back to my own content workflow.

We have our two podcast episodes. But now, we go a step further.

One of those two episodes on newsletters talks about how I use Auto-DMs to get newsletter subscribers. But, I don't go in-depth on the podcast because podcasts are audio experiences. So what did I do?

I expanded on the Auto-DM idea into its own piece of content in my newsletter.

I shared my Auto-DM template and broke down each part of my DM in my newsletter:

See what I did there?

I took an idea from the podcast episode and expanded on it. Treat your pieces of content like modular lego blocks.

Take a big piece of content, then break it apart into smaller pieces, then take those pieces apart into even smaller bits going deep, rather than wide.

So now, am I going to re-purpose this newsletter content into a Twitter Thread? You bet.

Will I create a podcast episode on that Thread? Depends on how well that Thread does.

Effectively, I've created a content wheel using smaller pieces of content within the whole piece of content:

So I'll never run out of content.

That brings us to our second lesson of the day:

In the future, I also plan on publishing short-form video content on TikTok, YouTube, and Instagram using clips directly from my podcast episodes.

I haven't gotten there yet, but that will allow me to squeeze even more juice out of my content.

So, action item for you today...

Think about how you can get MORE out of the content you already have.

From easiest to hardest, ask yourself:

Can you distribute the same content on other social channels? (Easiest)

Can you break down your content into smaller pieces? (Easy)

Can you extract additional ideas from your content? (Hard)

Can you elaborate on those ideas to make them standalone content? (Hardest)

That's it! Try this out yourself and let me know on Twitter what you think! (And don't forget to share this snack with your friends!)

Hope you enjoyed this week's Growth Snack! 😋

🙋🏻‍♂️ Work With Me

I love helping other entrepreneurs. In fact, I've had a ton of great calls with other founders & creators already:

Here are some potential topic ideas to get your creativity flowing:

• Email Marketing

• Audience Funnel

• Newsletter Audit

• Audience Building

• Content Distribution

• Customer Acquisition

• Workflow Optimization

• Hiring Virtual Assistants

🎛 Metrics Dashboard

I'm building First Class Founders in public. So each week, I share my numbers exclusively through subscribers of this newsletter only. Enjoy!

Podcast:

• 90-Day Downloads: 13,648

• 30-Day Downloads: 1,930

• 7-Day Downloads: 443

👍🏻 Recommendation: Thinking of starting a podcast? I recommend Buzzsprout.

Newsletter:

• Subscribers: 1,455

• Open Rate: 40.0%

• Click Rate: 7.5%

👍🏻 Recommendation: Interested in starting a newsletter? I love using Beehiiv.

💺 Passenger of the Week

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Here's the pitch:

"Get a breakdown of one growing software category a week. Catch the next wave and achieve PMF faster."

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💬 Final Word

Each week, I improve on my newsletter based on feedback from YOU.

If you enjoyed this newsletter edition, please let me know!

You can rate this week's newsletter below.

Have a great rest of your week!

Yong-Soo Chung — Serial Entrepreneur, Podcaster