✈️ How to Sell Your Startup for Multi-Millions

From Bankruptcy to Millionaire in 2 Years

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Jetsetters,

Imagine declaring bankruptcy and then, in the span of just two years, selling your startup for multi-millions. That’s exactly what happened to Tibo Louis-Lucas (@tibo_maker), the Co-Founder of TweetHunter and Taplio.

On today’s episode, we’ll hear the raw story of Tibo’s incredible journey from two failed startups to one massively successful exit.

Today, you’ll learn:

  • 📈 How to Grow via Acquisitions

  • 🕰 How to Find Product-Market Fit

  • 💻 How to Master the Art of Building in Public

  • 🏆 The Power of MVP and User-Driven Development

Here are a few juicy excerpts from today’s episode to get you flowing:

People Expect Reliability: "When you start having one foot on something like a Twitter or X scheduler, you need to provide awesome service. Like you need top quality products. You are not allowed to fail on posting content. Like people expect reliability." — Tibo Louis-Lucas (17:53)

Pursuing Passion: "You need to build on something that you are deeply enjoying... So you need to be so passionate that you are truly enjoying what you are doing and you are willing to do it even if you have absolutely no guarantee that it's going to work out." — Tibo Louis-Lucas (34:47)

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

This episode is not only an incredible story of resilience, it's a master class in product building!

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✈️ First Time Listener? Here’s What You Missed…

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

📝 Yong-Soo’s Weekly Journal

Each week, I reflect on lessons learned growing my Personal Holding Company — the good, the ugly, and everything in-between in raw, unfiltered, free-form writing.

How to Hire an Operator

One of the most important aspects to running a Personal Holding Company is hiring the right operator for your companies.

And it’s no easy task.

Over the past 8 years, I’ve learned a ton on this.

And I’ve made my fair share of mistakes.

I nearly lost my own company to an operator I trusted.

Yeah, that was rough.

There are two paths of hiring an operator for your company:

  • Promote from within

  • Hire from external

There are pros and cons for each path… and I’ve done both.

So today, we’ll go down each path and hopefully you can avoid the same mistakes I made when hiring an operator.

Promote From Within

The first option is to evaluate your employees constantly and see is fit for the job. For example, my current operator for UrbanEDC.com started off in customer service 5 years ago.

He worked himself up to the point of running the entire day-to-day operations himself. Pretty crazy, if you ask me!

I love this method.

Here are the pros:

  • Deeper operator loyalty

  • Less politics involved (performance-based)

  • Operator learns everything on the job over time

Sounds like a dream, right?! Not quite. This path does have its downsides as well.

Here are the cons:

  • Slower process

  • More mentorship for operator

With this method, usually the operator is less experienced, so it’ll require more hands-on training. If you have more time to scale, this is a great path forward to find & hire your operator.

Hire From External

All right, let’s move on. What if you don’t have the time to find an operator internally?

It’s time to bring in a seasoned veteran from the outside.

Here are the pros:

  • Scale much faster

  • Less hands-on training

Naturally, if you bring in someone into leadership externally, they’ll be more experienced. This means you’ll spend less time training so you can scale faster.

Where do you find these operators externally?

You can look within your own network or work with a recruiting firm.

Ready for the cons?

  • May bring in politics

  • Operator may leave if incentives aren’t aligned

  • Can alienate team if new leadership trust is not earned

I did this with my company GrowthJet.com. I hired a talented General Manager externally. Unfortunately, most of the team members from the original team ended up leaving one by one.

The new leadership trust wasn’t able to be earned over time. So, we had to build the core team around our newly appointed GM.

This wasn’t an easy process and an experience I learned from a lot.

So, there you have it.

The two paths to hire an operator.

Hope you enjoyed it!

Yong-Soo

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I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

Newsletter:

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You can subscribe here.

✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

    • Early access to new episodes each week

    • Uncut extended guest interviews that never aired

    • Private ad-free podcast with bonus content each week

  2. Get In Front of My Audience:

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💬 Final Word

Hey all, if you missed it, the awesome team over at Intro invited me to join their platform as an Expert!

This is a huge honor for me, as I’ve always looked up to Intro’s panel of Experts.

If you want to chat (Personal HoldCo, your newsletter / podcast, anything), feel free to book a slot here.

See you next week!

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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