✈️ Master the Art of Navigating Unexpected Change for Success

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Mastering the Art of Navigating Unexpected Change for Success with Brad Stulberg, Best-Selling Author

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Each week, I reflect on lessons learned growing my Personal Holding Company — the good, the ugly, and everything in-between in raw, unfiltered, free-form writing.

My Playbook for My New Company: Personal HoldCo

If you’ve been following me on X, you know I’m gearing up for a big launch soon:

I’ve been building businesses for 8 years now so I know a thing or two about building businesses.

So, for today’s journal entry, I’ll lay out how I plan to launch my next company.

This is the exact playbook that I would recommend for anyone wanting to start a new business today.

I’ll lay it all out in plain sight so you can copy the same playbook for your own business.

Ready?

Let's dig in...

Mindset

The first component to any new business is yourself. What do I mean by this?

You have to mentally prepare yourself to be in this game for at least 5-10 years.

A core principle I preach is the notion that you should absolutely love what you do so that it doesn’t feel like work.

I call it work-life alignment… where “work” doesn’t feel like “work” at all.

You’d spend your free time doing what you love, and you happen to get paid for it.

For me, I love building businesses. And building out my Personal Holding Company over the last 8 years has been one of the most rewarding experiences of my life.

And I want to help others build PHCs on their own.

I’m willing to dedicate the next 10, 20 years to this mission.

Audience

Next, I’m going directly to my audience. In early September, I started posting more content around my Personal Holding Company.

The content resonated and I started getting a lot of new followers who were interested in PHC.

What’s funny is… when I started talking about PHC, the content was definitely on the advanced side. I thought I’d lose followers and alienate my audience.

But guess what? I started getting much HIGHER value creators and founders following me. So it had the opposite effect.

So don’t be afraid to share the content YOU want to share - you’ll attract that audience!

What did I do when these new followers interested in PHCs followed me?

I DM’d them to open a conversation.

Product

I talked to a ton of folks about their biggest pain points around PHCs.

As I saw patterns, this shaped the potential product line that I’d be offering my audience.

I’m still in the research phase but I’m seeing trends already which has given me clear indications of where to start.

I won’t reveal them just yet… but there’s a lot in the works.

I’ve been reaching out and finding potential business partners to launch these companies with.

Scale

Haven’t gotten to this stage yet… but once I launch with the right business partners, I do plan to scale pretty quickly.

My main distribution channel will be my own personal brand and partnerships with other creators.

By the way, I talk about this exact MAPS framework in my podcast in case you want to listen.

Thanks for reading!

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