✈️ Inside: My Secret Framework: I – We – They

Inside: How I Scale My Personal HoldCo

Author

Yong-Soo Chung
January 03, 2024

First-time traveler? Welcome aboard, Jetsetter! 👋🏼

Before we take-off, there’s one thing you should do:

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Welcome to First Class Founders, your favorite destination to learn proven strategies to grow your mindset, audience, and business.

Before we begin… a quick word from our sponsor.

📢 Sponsor: Castmagic

Jetsetters, as you may know, I hand-pick all my sponsors from companies I truly believe in.

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💸 Breaking Down: ‘I – We – They’ Framework

Hey Jetsetters!

Wishing you a Happy New Year! In 2024, I'm doubling down on my newsletter & podcast. I want to keep inspiring, teaching, and bringing you awesome content. Big thanks to each of you for your support. It means a lot!

So, to kick off 2024, I revisit and remake one of my most popular episodes to date and to be honest, one of the most important concepts that all founders should know - the I – We – They Framework, which has accelerated my business growth and could do the same for yours.

I'm sharing this framework that I developed to help me gain clarity on what I need to work on depending on the stage of my business. I wish that someone had taught me this framework 8 years ago when I first launched my first business.

Today, you’ll learn:

  • 💻 How to Delegate Properly

  • 💰3 Stages of Growth for Every Business

  • 📈 How to Promote a Culture of Ownership

  • 📱 What Systems You Need to Scale Your Business

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Business Growth Phases: "In the 1st phase, you were a newborn, an infant, a toddler, flailing and grasping at everything and trying to gain a basic understanding of your business. In the 2nd phase, you're a child, making friends and allies and building relationships with the people around you, which means now it is time for you to grow, both literally and figuratively." — Yong-Soo Chung (18:28)

Building an Ownership Culture: "Each employee should believe that they own a certain part of your business, and they are a 100% responsible for that part of the business. Just make sure that you aren't causing any decision-making bottlenecks at the company when you do this." — Yong-Soo Chung (25:52)

This episode distills down many years of my own entrepreneurial experience into one short episode. Don't miss it!

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✈️ First Time Listener? Here’s What You Missed…

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

Newsletter:

  • Subscribers: 12,871

  • Open Rate: 51.19%

  • Click Rate: 5.17%

👍🏻 Recommendation: Thinking of starting a newsletter? I use and recommend Beehiiv with powerful features like boosts, recommendations, segmentations, automations, and detailed subscriber metrics.

Podcast:

  • 90-Day Downloads: 8,600

  • 30-Day Downloads: 2,254

  • 7-Day Downloads: 553

👍🏻 Recommendation: Are you looking for a world-class podcast producer? My amazing producer is looking for new clients. He’s the best I’ve ever worked – I recommend him 100%. Hit ‘reply’ to this email if you want an intro!

📢 Sponsor: Audience Builder X

All right, everyone… listen up!

Building my own audience has been the single most important thing I’ve done this year. It’s how I find talent, source clients, interview world-class founders, and more.

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💺 Jetsetter of the Week

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✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

    • Early access to new episodes each week

    • Uncut extended guest interviews that never aired

    • Private ad-free podcast with bonus content each week

  2. Get In Front of My Audience:

    • 25k+ Twitter followers

    • 12k+ Podcast subscribers

    • 11,000+ Newsletter subscribers

  3. Work with Me:

    • Broader strategies on a particular topic

    • Dig deeper into specific tactics on a topic

💬 Final Word

If you’re up for a fun read, I wrote about how my French bulldogs Humphrey & Pota became famous on my friend Roy’s newsletter ‘The Woof’!

In other news, my wife and I had a maternity photoshoot this weekend and I thought I’d share!

We’re excited for the next chapter of our lives. 😀 

See you all next week!

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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