✈️ How to Get A Free PR for Your Business

Inside: How to Pitch the Media to Get Coverage with Christina Nicholson

Author

Yong-Soo Chung
February 07, 2024

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📢 Sponsor: Riverside

Jetsetters, you know that I'm super picky about which sponsors I work with. Well, I'm super happy to have Riverside as our sponsor for this episode. Why? Because I love using Riverside to record all my guest interviews on this show.

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🖥️ How to Get A Free PR for Your Business

I admit, I suck at PR. I always thought it wasn’t effective or necessary.

But, after my conversation with Christina Nicholson (@ChristinaAllDay), I changed my mind.

Today, I sit down with my friend Christina, an expert in PR and earned media. Christina discusses why small businesses should start with local media and why earned media's credibility is its most powerful asset. She also discusses how to obtain free (or affordable) PR and how to pitch the media to get coverage.

Today, you’ll learn:

  • 💻 How To Do Effective PR for Free

  • 💰 The Power of PR for Businesses

  • 📈 How to Spot Scammy PR Pitches

  • 📱 How to Pitch the Media to Get Coverage

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Strategic Business Approach: "You need to be patient, and you need to trust the process, and you need to be very focused on who your audience is and what you're putting out there, and then be ready to turn that publicity into profit because a lot of people think it just ends with the publicity." — Christina Nicholson (18:01)

Monetizing Influence: "If you are somebody who is of influence and you wanna start charging to make money, there's nothing wrong with that. You just have to tell people why you're charging what you're charging when you do offer that to them." — Christina Nicholson (27:33)

This episode will get your creative business juices flowing!

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💬 Final Word

I was interviewed by my friend Dylan Redekop from Sparkloop on their Send & Grow podcast last week.

Dylan was a fantastic interviewer… covering:

  • The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can blend creativity with business.

  • Building in Public: Why I’m building First Class Founders in public—and if you should do it too.

  • The Synergy between Newsletters and Podcasts: How leveraging one boosts the other, and how to execute it.

  • Growth Levers for Newsletters: Learn my Five Growth Levers on scaling your audience & newsletter.

  • Predictions for the Newsletter Space: What's next for newsletters? I share my bold predictions for the industry.

Please enjoy my conversation with Dylan!

See you all next week!

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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