✈️ Don't Make These Design Mistakes

Inside: How to Build Your Brand Identity

Author

Yong-Soo Chung
February 14, 2024

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📢 Sponsor: Riverside

Jetsetters, you know that I'm super picky about which sponsors I work with. Well, I'm super happy to have Riverside as our sponsor for this episode. Why? Because I love using Riverside to record all my guest interviews on this show.

Yup, that's right. My producer and I use Riverside as part of our podcast production process.

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🎨 Don't Make These Design Mistakes: How to Build Your Brand Identity with Nate Kadlac

How do you design a personal brand that truly reflects you, stands out and captivates your audience?

This week, I sit down with my friend Nate Kadlac (@kadlac), a talented designer and CEO of Approachable Design. Nate guides us through the crucial elements of your personal brand identity: Logo, Font, Color, Elements & Motifs, and Visual Layout. Nate will also tell us how to make key design decisions that align with your brand values for each of these elements.

Today, you’ll learn:

  • 💻 The Four Key Elements

  • 💰 The G.E.O.S. Framework

  • 📈 How to Make Key Design Decisions

  • 📱 How to Design a Great Personal Brand Website

Here’s the Hyper-Visual summary for today’s episode.

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Here are a few juicy excerpts from today’s episode to get you flowing:

Choosing Fonts for Personal Branding: "They don't have to be the same. I think it's it's really about what appeals to you, what speaks to you. It's just one thing to kind of know about these things that people will feel a certain way. Not that you need to make a choice based on what people feel." — Nate Kadlac (19:04)

Design Tips from Experts: "A designer's secret is that most of us never use pure black or pure white. Our eyes read better like text that's just slightly off that black end is is a little bit more readable because it's not high contrast. High contrast tires our eyes out and we want to use it for design to kind of like grab attention." — Nate Kadlac (28:31)

This episode will get your creative business juices flowing!

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💬 Final Word

Hi all, I’m thinking of switching to a more traditional guest interview-style format for the podcast.

I know you all enjoy the NPR radio narration style, but just curious what you’d think if we experimented with a new format.

What do you think? Do you like the NPR radio narration style for the podcast or should we try the traditional guest interview format?

Hit reply and let me know!

See you all next week.

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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