✈️ How I Built My Personal Holding Company

From Hobbies to Personal HoldCo in 8 Years

Author

Yong-Soo Chung
December 20, 2023

First-time traveler? Welcome aboard, Jetsetter! 👋🏼

Before we take-off, there’s one thing you should do:

Join 11,000+ entrepreneurs by subscribing here.

Welcome to First Class Founders, your favorite destination to learn proven strategies to grow your mindset, audience, and business.

Before we begin… a quick word from our sponsor.

📢 Sponsor: Chargeflow

Chargebacks are a headache. I know, because I’ve dealt with them myself.

Happy to introduce our latest sponsor – Alerts by Chargeflow. Chargeflow is a unique solution that takes preemptive action before disputes escalate to chargebacks.

What makes Chargeflow Alerts stand out:

✅ It takes action on your behalf - Most chargeback prevention services send you an alert for you to cancel the transaction automatically.

✅ It automatically cancels duplicated alerts - It receives immediate alerts from various sources but also automatically cancels duplications, saving you confusion and headaches.

✅ Success-based pricing - Same as their Chargeback management service, it charges you only when you have prevented a chargeback.

Get 50% OFF Chargeflow Alerts for a limited time by using this link. Offer valid only until December 31st.

Don’t miss out on this unbelievable deal.

Check out Chargeflow Alerts now!

💰 How I Built My Personal Holding Company

Happy Holidays! We're taking a one-week break from our regularly scheduled programming. But, we're not leaving you high and dry this week!

I was fortunate enough to be invited to my friend and fellow entrepreneur Brandon White's (@BrandonCWhite) recording studio in Half Moon Bay a few weeks ago. If you can believe it, we talked for over 2 hours!

We dove deep into several topics including the inflection points of my own entrepreneurial journey, how I built my Personal Holding Company, and how Brandon essentially naturally built one for himself!

Today, you’ll learn:

  • 💻 Importance of Networking in Business

  • 💰The Importance of Building Trust Online

  • 📈 How to Build a Personal Holding Company

  • 📱 Social Media Strategies for Business Growth

Since this is outside our regularly scheduled programming, there is no Hyper-Visual summary specific to this episode.

However, on the topic of Personal HoldCo, I included the Hyper-Visual for episode 53, which was a masterclass in PHC.

So, here’s the Hyper-Visual summary on Personal Holding Companies.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Importance of Delegation in Entrepreneurship: "You're monitoring, but you and you're there in case they need to. They need you for something, but you're not in the day-to-day operations, and that's where you wanna be ultimately." — Yong-Soo Chung (38:14)

Building Trust Online: "Building trust is probably the hardest thing to do online right now because there's a lot of crazy people out there, and, they're all saying crazy stuff. And if you can build trust, that will make it so much easier for you. It just opens a lot of doors." — Yong-Soo Chung (01:51:20)

This bonus episode brings actionable insights on audience building, creating irresistible product offers, and achieving success in the midst of obstacles.

📢 Sponsor: Castmagic

Jetsetters, as you may know, I hand-pick all my sponsors from companies I truly believe in.

That's why when Ramon from Castmagic wanted to sponsor First Class Founders, it was a no-brainer.

This isn't just any tool. This is the tool that gives me back 20+ precious hours every single week.

Say goodbye to painstaking edits and tedious content crafting. Castmagic has revolutionized my content creation workflow.

With Castmagic, you'll harness the power to amplify the value of any audio file tenfold. It's not just about tools—it's about shaping the future of content creation.

I can’t recommend it enough. Dive into the Castmagic experience now!

EXCLUSIVE BONUS: To make this a no-brainer, use code FOUNDERS30 to grab 30% off the first 3 months of your subscription.

✈️ First Time Listener? Here’s What You Missed…

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

Newsletter:

  • Subscribers: 11,442

  • Open Rate: 49.5%

  • Click Rate: 5.4%

👍🏻 Recommendation: Thinking of starting a newsletter? I use and recommend Beehiiv with powerful features like boosts, recommendations, segmentations, automations, and detailed subscriber metrics.

Podcast:

  • 90-Day Downloads: 8,864

  • 30-Day Downloads: 2,143

  • 7-Day Downloads: 516

👍🏻 Recommendation: Best hosting platform for your podcast? I use and recommend Buzzsprout. Get $20 when you sign-up using this link.

📢 Sponsor: Audience Builder X

All right, everyone… listen up!

Building my own audience has been the single most important thing I’ve done this year. It’s how I find talent, source clients, interview world-class founders, and more.

I’m teaming up with my good friend Tanmay to launch a Ghostwriting Service specializing on X (or Twitter) to help you grow your audience.

We’re only taking on 2-3 clients right now.

This is for busy Founders, CEOs, or Executives looking to build a loyal audience.

Price is $3k / month.

Interested? Just hit reply and let me know.

💺 Jetsetter of the Week

The Future Party is a newsletter from a media brand creating content for creative professionals at the intersection of business and culture.

Here's the pitch:

"Curious how the business of culture is shaping up? Spot emerging trends with TheFutureParty. Every morning, they deliver insights into the entertainment, media, and tech news of today so you can ride those cultural waves and create ripples of change. Join 200k+ driven professionals and connect with a community that is both diverse and inclusive!"

You can subscribe here for free.

✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

    • Early access to new episodes each week

    • Uncut extended guest interviews that never aired

    • Private ad-free podcast with bonus content each week

  2. Get In Front of My Audience:

    • 25k+ Twitter followers

    • 12k+ Podcast subscribers

    • 11,000+ Newsletter subscribers

  3. Work with Me:

    • Broader strategies on a particular topic

    • Dig deeper into specific tactics on a topic

💬 Final Word

As I reflect back on 2023, it’s been a crazy year.

I launched my podcast nearly a year ago and it’s changed my life.

I’ve interviewed my business heroes, met incredible entrepreneurs, and connected with so many of you.

Thank you for being part of this journey.

I wouldn’t be here without you all! :)

Yong-Soo Chung — Serial Entrepreneur, Podcaster

‏‏‎

P.S. How did you like today's newsletter?

Login or Subscribe to participate in polls.

Join the conversation

or to participate.