✈️ How I Built My Personal Holding Company

From Hobbies to Personal HoldCo in 8 Years

Author

Yong-Soo Chung
December 20, 2023

First-time traveler? Welcome aboard, Jetsetter! 👋🏼

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Before we begin… a quick word from our sponsor.

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💰 How I Built My Personal Holding Company

Happy Holidays! We're taking a one-week break from our regularly scheduled programming. But, we're not leaving you high and dry this week!

I was fortunate enough to be invited to my friend and fellow entrepreneur Brandon White's (@BrandonCWhite) recording studio in Half Moon Bay a few weeks ago. If you can believe it, we talked for over 2 hours!

We dove deep into several topics including the inflection points of my own entrepreneurial journey, how I built my Personal Holding Company, and how Brandon essentially naturally built one for himself!

Today, you’ll learn:

  • 💻 Importance of Networking in Business

  • 💰The Importance of Building Trust Online

  • 📈 How to Build a Personal Holding Company

  • 📱 Social Media Strategies for Business Growth

Since this is outside our regularly scheduled programming, there is no Hyper-Visual summary specific to this episode.

However, on the topic of Personal HoldCo, I included the Hyper-Visual for episode 53, which was a masterclass in PHC.

So, here’s the Hyper-Visual summary on Personal Holding Companies.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Importance of Delegation in Entrepreneurship: "You're monitoring, but you and you're there in case they need to. They need you for something, but you're not in the day-to-day operations, and that's where you wanna be ultimately." — Yong-Soo Chung (38:14)

Building Trust Online: "Building trust is probably the hardest thing to do online right now because there's a lot of crazy people out there, and, they're all saying crazy stuff. And if you can build trust, that will make it so much easier for you. It just opens a lot of doors." — Yong-Soo Chung (01:51:20)

This bonus episode brings actionable insights on audience building, creating irresistible product offers, and achieving success in the midst of obstacles.

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✈️ First Time Listener? Here’s What You Missed…

🏷 Lost & Found

Did you miss these? Each week, I round up all sorts of interesting things I found on the internet that you missed. Enjoy!

🎛 Metrics Dashboard

I'm building First Class Founders in public. Each week, I share my numbers exclusively through subscribers of this newsletter only.

Newsletter:

  • Subscribers: 11,442

  • Open Rate: 49.5%

  • Click Rate: 5.4%

👍🏻 Recommendation: Thinking of starting a newsletter? I use and recommend Beehiiv with powerful features like boosts, recommendations, segmentations, automations, and detailed subscriber metrics.

Podcast:

  • 90-Day Downloads: 8,864

  • 30-Day Downloads: 2,143

  • 7-Day Downloads: 516

👍🏻 Recommendation: Best hosting platform for your podcast? I use and recommend Buzzsprout. Get $20 when you sign-up using this link.

📢 Sponsor: Audience Builder X

All right, everyone… listen up!

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✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

    • Early access to new episodes each week

    • Uncut extended guest interviews that never aired

    • Private ad-free podcast with bonus content each week

  2. Get In Front of My Audience:

    • 25k+ Twitter followers

    • 12k+ Podcast subscribers

    • 11,000+ Newsletter subscribers

  3. Work with Me:

    • Broader strategies on a particular topic

    • Dig deeper into specific tactics on a topic

💬 Final Word

As I reflect back on 2023, it’s been a crazy year.

I launched my podcast nearly a year ago and it’s changed my life.

I’ve interviewed my business heroes, met incredible entrepreneurs, and connected with so many of you.

Thank you for being part of this journey.

I wouldn’t be here without you all! :)

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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