✈️ How to Build and Scale Your Business

Inside: 11-Slide Business Plan with Brandon White

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📊 How to Build and Scale Your Business in 11 Steps

In the world of startups, everyone wants that magic formula to get their business off the ground and scaling fast. But all too often, business plans end up being too complicated, unwieldy documents.

Today, I’m going behind the scenes with Brandon White (@BrandonCWhite). He generously shared his unique 11-slide business framework with us.

Inspired by the simplicity of four baseline elements jotted down on a napkin with a partner from Sequoia Capital, Brandon leads us through the ins and outs of his clever road map, unlocking the potential to simplify even the most complex businesses.

Today, you’ll learn:

  • 💻 4 Key Ingredients of a Business

  • 💰 Importance of a Good Elevator Pitch

  • 📈 The 11-Slide Business Plan Framework

  • 📱 How to Clearly Define a Problem and Solution

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

Here are a few juicy excerpts from today’s episode to get you flowing:

Efficient Business Planning: "If you can build this framework 11 slides, you basically are ready to build a new company or launch a new product or service. And you could be an intrepreneur and easily use this too. And that's sorta how it came up. It's a mix and match of all of my experience in failures and and what worked." — Brandon White (01:08)

The Four Principles: "We sit down and he pulls out a pen, flips the napkin over and he's like, writes down four things, product, people, market and financing. He said, let's build your plan right here. That was really my first lesson on the quote, air quotes for those of you listening, the modern business plan or framework." — Brandon White (05:05)

Don't miss out on this episode!

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💬 Final Word

Merry Christmas and happy holidays! Hope you all had a relaxing time with family and friends.

My wife Sandy, Humphrey, Pota, and I spent our Christmas exploring Golden Gate Park in San Francisco with our close friends.

This photo was taken from our trip to Sonoma a couple weeks back.

Also, we’re expecting a new addition to our family (baby boy!) in 2024 so we’re enjoying the last few weeks of calm.

Any pieces of advice for newly expecting parents?!

See you next week. :)

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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