✈️ How to Accelerate Your Growth Using Flywheels

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Building Powerful Flywheels: Unlocking Growth Engines for Entrepreneurs in the Digital Age

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Each week, I reflect on lessons learned growing my newsletter & podcast — the good, the ugly, and everything in-between in raw, unfiltered, free-form writing.

Why Leverage is King

On Saturday, I had this Tweet (Xeet?) go viral:

Clearly, leverage is a hot topic.

And one that is often misunderstood.

So today, I'll dig into:

• What leverage is

• Why it’s so important

• How you can use it in your business

Let's dig in...

What is Leverage?

Leverage in its simplest definition is the ability to get more output per unit of time.

Time is the amplifier of leverage.

For each unit of time, you want as much output as possible.

Billionaires have mastered the art of deploying leverage.

They don't need to work yet still make more money than you because they have massive leverage on their time.

Four Types of Leverage

Naval Ravikant talks about 4 types of leverage:

Labor, capital code, and media.

Labor is people. You can hire people to do the tasks that you're currently working on so that you can spend less time on a lower value task, and focus your energy on even higher-value tasks. By building an all-star team around you, you're leveraging yourself up for bigger and better things.

Capital is using other people's money. When you buy a house, you don't necessarily put down a hundred percent to buy that house. You get a mortgage from a bank so that you can buy a house that is worth more than what you can currently afford with just cash. This is capital leverage.

Both of these types of leverage require permission. In other words, you need someone else's approval or acceptance to deploy these two types of leverage.

Now, this is where things get interesting...

The next two types of leverage are permissionless. Both code and media are types of leverage that don't require anyone's permission to deploy.

For example, when you write a piece of software, you can run that software anywhere, anytime, and the cost is nearly zero.

Same thing for media. When I record a podcast episode, I'm able to publish it and now hundreds or thousands of people can listen to the same podcast without any additional effort on my part.

Permissioned Leverage

The old way of getting rich was using labor and capital.

Hire cheap labor and raise a ton of money to fund massive projects.

Rockefeller, Carnegie, Vanderbilt... they all deployed massive amounts of capital and labor to build their empires.

But, the problem is, these require permission... a buy-in.

Permissionless Leverage

Today, code and media are the new forms of leverage, which are both permissionless.

You use no-code tools, incorporate AI tools, to publish content to the world.

You build products, software, and distribute them on the internet... for free through your audience.

You don't need permission to do any of these things.

We're entering a new era of entrepreneurship, my friends.

There's never been a better time to build an audience, launch your product, and scale your company.

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