✈️ 30 Lessons I Learned Growing My Podcast

Inside: The 5 Pillars of Podcasting

Author

Yong-Soo Chung
November 15, 2023

First-time traveler? Welcome aboard, Jetsetter! 👋🏼

Before we take-off, there’s one thing you should do:

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Before we begin… a quick word from our sponsor.

📢 Sponsor: Castmagic

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I can’t believe it.

It’s been a full year since I launched my podcast into the wild.

Time does fly, doesn’t it?

But, to be honest, it was a struggle at the start. I was spending hundreds of dollars on production costs, many hours scripting, and even more time figuring out how to grow the show.

Just to give you an idea... I spent $27,000 just on production costs!

So today, I'm revealing 30 lessons I learned growing my podcast over the past year. These lessons aren’t just for podcasters but also for any content creator looking to enhance their reach and impact.

Today, you’ll learn:

  • 📈 How to Grow Your Podcast

  • 🕰 Paid Advertising vs. Organic Marketing

  • 💻 How to Choose the Right Guests for Your Podcast

  • 🏆 Why the Right ‘Packaging' is More Important Than You Think

Here are a few juicy excerpts from today’s episode to get you flowing:

How I Create Content: "Writing my episodes helps me express my thoughts in a clear and concise manner. Basically, write the script as if you're writing a screenplay, because you will essentially be using the script to perform it on the mic when you record it." — Yong-Soo Chung (09:55)

Power of Podcast Listeners: "In all this time I have been podcasting, I have noticed that podcast listeners are some of the most dedicated, loyal, and attentive listeners I've come across. They're incredibly tuned into everything you say." — Yong-Soo Chung (20:10)

Here’s the Hyper-Visual summary for today’s episode.

(Click the visual below to enlarge it.)

This episode is one you don’t want to miss!

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Podcast:

  • 90-Day Downloads: 10,094

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  • 7-Day Downloads: 688

👍🏻 Recommendation: Best hosting platform for your podcast? I use and recommend Buzzsprout. Get $20 when you sign-up using this link.

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✈️ Travel Further With Me

Here are 3 ways I can help you:

  1. Join First Class Founders Membership:

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💬 Final Word

Thanks for being part of our community of creators and founders!

As always, I’m here if you want to reach out (just hit reply!).

Also, here’s me recording an episode with Michael Girdley yesterday.

Can’t wait to share! See you next week.

Yong-Soo Chung — Serial Entrepreneur, Podcaster

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